Stress-free B2B events

Hi, I'm Carole! I'm a freelance Event Planner helping B2B SMEs and startups turn events into stress-free experiences that drive business growth.

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EVENT PLANNER

MY SERVICES

What I do

Event Strategy & Planning

Strategic planning that aligns your event with business objectives and creates memorable experiences.

Marketing Support

Promotional strategies and execution to maximize attendance and engagement.

Project Management & Logistics

End-to-end coordination ensuring every detail is handled with precision and professionalism.

Client & partner events . Conferences & summits . Product launches . Team offsites . Workshops . Community events

Who's it for

Startup Founders

No time or in-house staff to plan events while scaling the business

Marketing Teams

Juggling multiple campaigns with event logistics

HR/People & Culture

Need stress-free, engaging employee engagement activities

Community Managers

Want to focus on relationships, not logistics

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Jacob Lärfors, previously CEO & Founder, Verifa

Carole was a huge part of how we built our culture and brand. She brought structure, creativity, and commercial thinking to everything she did, from marketing to internal company events to community initiatives. She made sure our events were well planned and backed by smart marketing, turning them into growth and visibility, instead of just one-off activities.

Luise Schafer OBE, Chair, The British Chamber of Commerce Shanghai (2009-2011)

Carole was a key reason the events at the British Chamber of Commerce Shanghai were so successful. She combined clear thinking with a calm persona and flawless delivery, making our programme feel professional and valuable for members. From senior roundtables to major awards, she regularly turned ideas into high-impact experiences. I would recommend her wholeheartedly.

Some nice words

TESTIMONIALS

Jane Besong-Ndika, Head of Operations, Bloom Helsinki

Carole has been a great support in building the Helsinki chapter of Bloom. From brainstorming ideas, creating structure, coordinating partners, and promotion, she has helped us create meaningful experiences that connect internationals and locals. Her dedication, reliability, and collaborative approach have been invaluable in growing our community.

Vladislav Dobrokhotov, Executive Director, British & Commonwealth Chamber of Commerce in Finland

Carole’s contribution was central to the visit’s success. [She] served as a mobile office across twelve events in four different cities, managing logistics, communications, and last-minute contingencies with exceptional professionalism… thanks to Carole’s calm efficiency and meticulous attention to detail, the entire programme ran seamlessly.

Trista Baldwin, previously Marketing & Communications Manager, The British Chamber of Commerce Shanghai

Highly detail-oriented events manager who carefully considers every aspect of a project. She plans well in advance, going the extra mile to ensure that she has covered all the bases. Highly dedicated and exhibits exceptional grace under pressure.

Anna Pogrebniak, Founder, The Awesome Marketers

Carole has led the Awesome Marketers events for years. She brings in great speakers, but more importantly creates warm, welcoming experiences for newcomers and our awesome marketers. Fully independent, she runs everything A to Z, coordinates volunteers, logistics, comms and promotion. Proactive, creative and kind. I absolutely love collaborating with her. 🧡

MY BACKGROUND

I have 20 years of experience across event planning and marketing.

From executive roundtables and community events to award programmes and gala dinners. I’ve led event teams for the British Chamber of Commerce Shanghai, managed international festivals in Edinburgh, and worked as marketing lead for growing B2B companies across Europe. I bring strategy and hands-on delivery to every project.

Today, I help B2B SMEs and startups create stress-free, well-run, memorable events that support their business goals.

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