Portfolio-Generate-More-Executive-Dinner-Event

Generate More: Executive Dinner

Company overview

Generate More is a B2B marketing agency specialising in AI SEO. They work with growth-stage companies, helping founders and marketing leaders grow their businesses through search in the age of AI.

The event

In May 2026, Generate More hosted two intimate private dinners in Helsinki, bringing together a curated group of Founders and CMOs for an evening of peer-to-peer conversation around AI-search driven growth. The format was deliberately low-key - no presentations, no pitch - designed to position Generate More as a trusted authority on AI SEO and to open warm pathways to new client relationships. What began as a pilot concept for a single dinner of 8-10 guests expanded into two evenings, welcoming 22 guests in total.

Build genuine relationships with high-potential prospects - Founders and CMOs - in a relaxed, non-sales environment.
Establish Generate More as the go-to partner for AI SEO within the Finnish B2B marketing community.
Generate qualified pipeline conversations and warm follow-up opportunities.
Test a repeatable, relationship-led dinner format as a scalable acquisition channel.

OBJECTIVES

CHALLENGES

First-time event concept with no precedent to draw from, the whole format had to be built from scratch.
Outreach spanned a mix of warm and cold leads, requiring a tiered, personalised approach to achieve a good acceptance rate for a capped event.
No-show risk is inherently high for evening events, particularly with a busy Founder and CMO audience.
The success of an intimate dinner depends heavily on the right room dynamic: guest mix, seating, and format all needed to work together.

APPROACH

A tiered guest list segmented by relationship warmth, with a tailored outreach cadence for each tier.
Combined premium printed invitations with a structured digital follow-up sequence, using personalised messaging.
An over-confirmation strategy alongside direct RSVP tracking and intentional reminders to keep no-show risk low across both evenings.
Designed the full experience around conversation quality: a thoughtful seating plan, personalised place cards, branded materials, and guided conversations to ensure the evening flowed naturally.