Organisation overview

Founded in 2018, The Awesome Marketers is the largest English-speaking, international community for marketers in Finland with 1700+ members.

• Start with bi-monthly speaker events, moving to monthly events once the volunteer core team is in place.

• Volunteer call within the community to establish a core team.

• Delegate areas of work to promote professional growth while avoiding burnout.

• Set up event systems and processes to improve efficiency and communication, and lessen cognitive load.

• Develop partnerships with venue hosts and ecosystem organisations.

Build a regular series of IRL speaker events for the community:

• to provide learning & skills development through practical and actionable marketing insights.

• to strengthen community bonds and network expansion through relaxed networking opportunities.

• to provide professional development opportunities through volunteering as an organiser or speaker.

• to spotlight experts within the community.

APPROACH

OBJECTIVES

CHALLENGES

• Sporadic events due to volunteer availability and energy

• Risk of volunteer burnout

• No systems in place

• Zero budget

Results

6

Team members

7

Speaker events in 2025-2026 season

16

Speakers

20-35

Guests per event [often fully booked]

4.9

guest feedback [Max 5]

"Carole brings in great speakers, but more importantly creates warm, welcoming experiences. Fully independent, she runs everything A to Z, coordinates volunteers, logistics, comms and promotion. Proactive, creative and kind. I absolutely love collaborating with her. "

Anna Pogrebniak, Founder, The Awesome Marketers